LIVE, established in 1997 by innovative winegrowers in Oregon's Willamette Valley, is a recognized leader in sustainable viticulture and enology. As a 501(c)(3) nonprofit organization, LIVE has provided third-party certification for vineyards and wineries across the Pacific Northwest, including Oregon, Washington, and Idaho. The organization emphasizes eco-friendly practices by promoting regenerative farming, biodiversity, and soil health while ensuring fair labor conditions within the industry.

LIVE's certification program requires members to adopt practices that minimize greenhouse gas emissions, reduce pesticide use, and conserve natural resources, such as dry farming techniques and renewable energy. The organization also collaborates with various NGOs and sustainability certifications globally to promote a more sustainable future in wine production. Through educational initiatives and community engagement, LIVE fosters a commitment to environmental stewardship, making it an essential resource for winegrowers dedicated to sustainable development. Ultimately, LIVE sets the standard for responsible wine growing, shaping the future of the wine industry with a focus on ecological and social integrity.