Variant is an AI conversion rate optimization (CRO) platform for consumer and ecommerce brands. It helps teams discover and run website experiments without relying on guesswork or adding work to development backlogs. Its system uses three AI agents: a research agent identifies friction in shopper behavior and advertising context and recommends opportunities to test; a development agent designs and codes on-brand experiences for review; and a learning system records test outcomes to inform future recommendations. Teams retain control by reviewing and approving changes before launch.

Variant supports experimentation across landing pages, product pages, and shopping carts. Brands can test ad-matched landing pages, clarify product discovery, improve product-page content, tailor experiences to audiences, refine product recommendations, and evaluate cart offers or bundles. The platform measures conversion and revenue impact, with tools for reviewing test results and performance by audience segment. Variant presents itself as a way to help teams learn from existing traffic and build a more informed testing program.