Unclaimed brand
Varsity Lincoln of Novi MI serving , , , is one of the finest Novi Lincoln dealers.
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Hex Code
Color name
RGB
HSL
CMYK
#AC2925
Mexican Red
172, 41, 37
2, 65, 41
0, 76, 78, 33
#E4B9B9
Cavern Pink
228, 185, 185
0, 44, 81
0, 19, 19, 11
#324047
Limed Spruce
50, 64, 71
200, 17, 24
30, 10, 0, 72
Varsity Lincoln is a Lincoln dealership in Novi, Michigan, serving drivers from its location at 49251 Grand River. The dealership offers new Lincoln vehicles, including the Corsair, Nautilus, Aviator, and Navigator, alongside pre-owned and Lincoln Certified Pre-Owned options. Customers can browse inventory online, compare models, explore factory-order vehicles, build and price a Lincoln, or shop through Varsity’s virtual sales experience. Online tools also include financing applications, payment calculations, and information about buying or leasing.
Varsity Lincoln’s sales team assists with vehicle selection and financing, while available programs and offers include Lincoln Black Label, seasonal specials, and eligibility-based plans. The dealership also provides maintenance and repair services, with online scheduling, a mobile service van, Lincoln Pickup & Delivery, parts ordering, and guidance on routine care such as oil changes, tires, batteries, and brakes. Additional services include Quick Lane and a collision center offering free repair estimates. Varsity Lincoln emphasizes owner support through Lincoln Priority Service and Access Rewards, and offers complimentary vehicle delivery within 300 miles.
Brand industry
Vehicles
Company type
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Year founded
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Company size
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Lincoln vehicle dealership
Lincoln certified pre-owned vehicles
Lincoln Black Label sales
Lincoln vehicle servicing and parts
Automotive collision repair
How do I download the Varsity Lincoln logo?
The Varsity Lincoln logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Varsity Lincoln's branding look like?
The Varsity Lincoln wordmark pairs Lincoln’s narrow, vertically oriented four-point star emblem with widely spaced uppercase lettering, alongside the dealership name in a restrained uppercase lockup. The visual system uses charcoal and cool gray with white space and restrained red accents, pairing clean, compact sans-serif information typography with high-contrast luxury-vehicle imagery and oversized editorial display lettering for model campaigns.
What are Varsity Lincoln's brand colors?
The Varsity Lincoln color palette uses the hex codes #AC2925, #E4B9B9 and #324047.
The Varsity Lincoln name, logos and brand assets are trademarks of Varsity Lincoln and its affiliates. Brandfetch isn't affiliated with or endorsed by Varsity Lincoln. Their use is subject to Varsity Lincoln's brand guidelines.
