Vault DCR

Vault is a pioneering brand dedicated to revolutionizing TV advertising by prioritizing privacy and maximizing inventory value for media owners and advertisers. They offer innovative solutions, most notably the Vault Data Clean Room (DCR), which provides a secure environment for sharing sensitive consumer data. This interoperable privacy solution enables advertisers and media owners to measure campaign results effectively while adhering to stringent privacy standards.

The Vault DCR employs a unique tokenization process using Experian’s LUID, allowing direct data sharing and matching in an anonymized manner. Unlike off-the-shelf data clean rooms, which may complicate integration and resource management, Vault DCR streamlines data sharing between connected TV (CTV) media owners and advertisers, reducing fragmentation. This ensures that advertisers can accurately assess return on ad spend while giving credit to media owners for their role in achieving advertising outcomes. Overall, Vault stands at the forefront of enhancing privacy compliance and maintaining measurement capabilities as new regulations arise in the ever-evolving landscape of digital advertising.