Royal FloraHolland is a prominent cooperative that connects key players in the ornamental horticulture sector, fostering opportunities for sustainable growth and success within the global flower and plant market. With a membership base of approximately 3,500 growers of varying sizes, the cooperative operates with a commitment to collaboration, striving to become the premier international platform for horticulture in the future.

To achieve this vision, Royal FloraHolland promotes initiatives through its campaign "Together with You," highlighting personal stories from members, buyers, and employees. They offer valuable services, including access to Floriday, a comprehensive platform for handling all commercial activities in one place. Additionally, the cooperative organizes various national and international fairs and events, such as the renowned Trade Fair Aalsmeer, which serves as a vital networking opportunity for professionals in the industry. With a focus on optimizing market pricing and minimizing costs, Royal FloraHolland is dedicated to advancing the ornamental horticulture sector.