Unclaimed brand
Everyone's a racer now. VBR Race Zone is real POV racing — a real car on a real track, live from the cockpit. Book an event or open your own location.
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#FF4D2F
Red Orange
255, 77, 47
9, 100, 59
0, 70, 82, 0
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Jacarta
45, 40, 99
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VBR Race Zone, operated by VBR Innovations GmbH, offers “POV racing” experiences that put participants in the cockpit of a real car on a real track. Founded in 2021, the brand presents its experience as distinct from conventional simulation, virtual reality and gaming: drivers sit in a VBR Race Cockpit and watch a live view from the car as they steer. Its technology features real force feedback, real G-forces and ultra-low latency, with systems developed in-house. The experience is designed to make participants feel the car’s movement, including drifts, impacts and race-day excitement.
VBR Race Zone offers event bookings and invites interested partners to open a location, suggesting opportunities to bring the experience to new cities. Its featured vehicles include the VBR Buggy and VBR GT Car. The site also highlights collaborations and appearances connected with brands and events such as Ford, Goodyear, Volkswagen, IAA Munich and 24 Hours of Le Mans. VBR Race Zone positions its offering as an immersive, hands-on attraction for event guests and aspiring location operators.
Brand industry
Computers Electronics and Technology
Company type
Privately Held
Year founded
Suggest founded year
Company size
2-10 employees
