Unclaimed brand
Rejoignez plus de 350 opticiens français. Nous rendons l’opticien indépendant plus performant en mutualisant les achats et les services.
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Hex Code
Color name
RGB
HSL
CMYK
#FF54B7
Hot Pink
255, 84, 183
325, 100, 66
0, 67, 28, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#56214A
Tawny Port
86, 33, 74
314, 45, 23
0, 62, 14, 66
Vogue Diffusion Optique (VDO) is a French purchasing and services cooperative supporting independent opticians. Founded in 1981 by opticians for opticians, the organisation is based in the Grand Est region and serves more than 350 independent optical retailers across France. It brings members together to pool purchasing and access practical services designed to improve store performance while preserving each business’s independence.
VDO connects its members with a network of more than 170 trusted manufacturers and offers exclusive products and opportunities to help stores stand out. Its support includes guidance for developing and managing a retail outlet, tools for tracking purchases across lenses, frames and contact lenses, and digital services for members. Through its Opticien Indépendant label and collaborative digital platform, VDO also helps opticians shape customer experiences and strengthen profitability.
The organisation emphasises performance, proximity, attentive service, agility and freedom of choice. Its work spans the optical supply chain, combining purchasing resources with tailored support for independent businesses.
