Vector Force is an online retailer of original-design apparel, maps, prints, and digital products inspired by outdoor recreation, popular culture, and regional identity. The brand’s themes include fishing, paddling, canoeing and kayaking, Wisconsin culture, movies and television, organizations, and university spirit. Its selection spans shirts, hoodies, hats, drinkware, prints, stickers, and patches, alongside gear created for clubs and outdoor groups.

A prominent offering is the Wisconsin Paddle Trail Maps collection. These waterproof, UV-resistant maps cover commonly paddled Wisconsin streams, with sections recently scouted to verify details. Regional sets cover Central and Northeast, Northwest, Southeast, and Southwest Wisconsin; a separate Whitewater series features routes with Class II or higher rapids. Vector Force also sells Wisconsin river maps, a gazetteer, and a poster, as well as designs celebrating paddle destinations and fish. Practical products include the CamReeler and StrapMaster for strap storage and management. Customers can browse by design, product type, or theme, making it easy to find distinctive items for paddlers, anglers, organizations, and fans of Wisconsin-inspired gear.