Turner HQ is a food and cooking brand promoting accessible, high-protein vegan meals through its digital cookbook, Eat Vegan or Die Trying. The book is offered as a free download in exchange for an email address, with the page noting a regular price of $15. It is presented as a practical resource for people who want to prepare vegan food without needing prior cooking experience.

The cookbook includes 39 vegan recipes and provides a full breakdown of macronutrients and calories for each, helping readers understand the nutritional content of their meals. Its recipes are also described as quick to make, with an emphasis on spending less time in the kitchen. Turner HQ invites subscribers to receive the download by submitting their first name and email, and states that they can unsubscribe at any time.

The site also provides privacy and terms information and uses cookies to support browsing and site functionality. Its featured offering focuses on convenient vegan cooking and recipe guidance