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Hex Code
Color name
RGB
HSL
CMYK
#E59B11
Gamboge
229, 155, 17
39, 86, 48
0, 32, 93, 10
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
#794F07
Antique Bronze
121, 79, 7
38, 89, 25
0, 35, 94, 53
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a member of the Alibaba Group since 2016, Lazada leverages advanced technology and logistics capabilities to deliver a seamless shopping experience. The brand aims to connect its diverse regional audience, serving an ambitious target of 300 million customers by 2030.
Lazada offers a wide range of products through its various platforms. LazMall, launched in 2018, is the largest virtual mall in the region, featuring over 32,000 international and local brands, with a focus on product authenticity and fast delivery. Additionally, the Lazada Marketplace empowers retailers with access to millions of customers, offering services like payment solutions and marketing analytics across 18 product categories. The brand's cross-border service enables Southeast Asian businesses to reach global markets while providing customers with a diverse selection of products from around the world. With investments in logistics and technology, Lazada is redefining the retail landscape.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #E59B11, #EB6E48 and #794F07.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.