Velle Alexander
@vellealexander.com
Velle Alexander creates bespoke leather watch straps handcrafted in Minneapolis, USA by sole artisan Alex Gravelle. Each strap is made by hand from the world’s finest leathers — alligator, calfskin, goatskin, and Horween Shell Cordovan — for collectors who value precision, design, and enduring American craftsmanship.
Velle Alexander's Company Logos
Velle Alexander's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#C88F55
Tussock
200, 143, 85
30, 51, 56
0, 28, 58, 22
#843400
Red Beech
132, 52, 0
24, 100, 26
0, 61, 100, 48
#E6DB74
Chenin
230, 219, 116
54, 70, 68
0, 5, 50, 10
About Velle Alexander
Velle Alexander is a renowned brand specializing in handmade leather watch straps. With a strong commitment to craftsmanship, customer service, and attention to detail, we have established ourselves as leaders in the field. Our brand is based in the US, where our passion for watchmaking artistry comes to life.
At Velle Alexander, we believe in the pursuit of perfection. It is not just a goal for us; it is our very essence. Starting as a simple hobby driven by our love for watches and a desire to create with our own hands, we have evolved into a formal business and brand. Every custom watch strap we create is a testament to our relentless drive and attention to detail.
When you hold a Velle Alexander watch strap, you are holding something truly unique. Each strap is a piece of someone's soul, representing craftsmanship and artistry. We take pride in delivering objects of quality that embody our unwavering dedication.
Join us on this extraordinary journey and let's create something exceptional together. Subscribe to our exclusive insights and offers to stay connected with the latest in custom watch strap artistry. Velle Alexander is here to bring perfection to your wrist.
Company type
Self-Employed
Year founded
2019
Company size
2-10 employees
