Veloce

Veloce Media Group is a London-based sports and new media company focused on gaming, racing and esports. It owns and operates brands and racing teams, creates and distributes content, manages talent, and develops and sells commerce products. The group describes itself as a major digital racing media network, bringing together content creators and professional talent from across gaming, esports and motorsport. Its content spans titles including EA Sports’ F1 game and Call of Duty, and is produced in-house, for partners and through its creator network.

Veloce Esports operates professional esports teams, including teams associated with Formula 1 organisations Mercedes, McLaren and Ferrari. Veloce Racing competes in Extreme E and highlights electrification and equality in motorsport. Quadrant, founded by Lando Norris, is a gaming and lifestyle brand centred on gaming, content, racing and premium apparel. Across these brands, Veloce Media Group combines competition, entertainment and commerce for audiences in physical and virtual racing worlds.