Vendée Vélo is the cycling initiative of the Conseil départemental de la Vendée, promoting the department as a destination to explore by bicycle. Its network of cycling routes crosses a varied landscape, from the coast and the Marais Poitevin to forests and the bocage countryside. Designed for sports cyclists and leisure riders alike, the routes offer options for individuals, families and different levels of experience, with an emphasis on comfort and safety.

The brand helps visitors plan their rides through practical guidance on preparing for a cycling trip, route signage, types of paths and responsible trail use. Its resources include the Guide Vendée Vélo, featuring 79 cycling routes and 29 circuits across the department. Visitors can also find information about national long-distance cycling routes, travelling to Vendée by train and the “Accueil Vélo” welcome label. By supporting cycling infrastructure and making route information accessible, Vendée Vélo encourages people to discover the region at their own pace and enjoy its diverse landscapes.