Vendée Vélo is the cycling initiative of the Conseil départemental de la Vendée, promoting bicycles as a way to explore the region. Supported by a long-term public policy, the department’s growing network of cycle routes is designed to offer comfortable and safe riding for a wide range of visitors. Its paths cross Vendée’s varied landscapes, from the coastline and the Marais Poitevin to forests and the bocage countryside, making it possible to discover the area at an individual pace.

The brand provides route information for sporty cyclists, casual riders, solo travellers and families, helping them find circuits suited to their preferences. Its Vendée Vélo guide features 79 cycling routes, including 29 loops across the department. Visitors can also find practical advice for planning a ride, guidance on route signs and different types of paths, and recommendations for safe, considerate cycling. Further resources cover the Accueil Vélo label, travel to Vendée by train and connections with major national cycling routes.