Verified Data is a brand that offers a powerful tool to audit Google Analytics data automatically. With a focus on both Data Governance and Data Accuracy issues, their tool assesses and emphasizes these factors on an equal footing. Verified Data provides both free and paid versions of their tool to cater to different user needs.

The brand's mission is to free businesses from bad data and compliance anxiety. Data is now considered highly valuable but can easily go bad, leading to lost, polluted, duplicated, or even GDPR compliance issues. Verified Data ensures that users stay on top of their data by addressing small problems before they become significant issues.

Additionally, their independent audit tool helps businesses achieve privacy compliance, offering confidence that tracking pixels and cookies are utilized appropriately. Led by Brian Clifton, former Head of Web Analytics at Google Europe and a best-selling author, the team behind Verified Data has been auditing sites since 2010. They have developed an automated tool that leverages smart technology and integrates with Google AI and Ghostery.

This enables their tool to assess collected and missing Google Analytics data, as well as a website's overall privacy compliance. As strong advocates of privacy and data governance, Verified Data is a corporate supporter of the Tim Berners Lee initiative, ContractfortheWeb. org.

They are currently rolling out version 2 of their tool throughout 2023. To stay updated on their progress, users can follow their Release Notes