PropellerAds is a global performance marketing and user acquisition platform that helps advertisers reach audiences across social feeds, the open web, messaging apps, and programmatic inventory. Its multichannel offering brings campaign management, targeting, bidding, and optimization together in one account, with AI tools designed to streamline campaign setup and improve performance. Advertisers can use NIKO AI to describe campaign goals, receive bidding recommendations, and launch or adjust tests through a chat-based workflow.

The platform offers Paid Social, Interactive, Telegram Mini Apps, Push, In-Page Push, and Popunder advertising formats. These options support objectives such as app installs, re-engagement, sales, leads, reach, and brand awareness. PropellerAds serves a range of industries, including e-commerce, mobile apps, iGaming, finance, utilities, software, and lead generation, and works with affiliates, agencies, media buyers, brands, and direct advertisers. Its resources include a help center, campaign tutorials, case studies, e-books, videos, webinars, and media buyer certification. The company also provides campaign performance features such as audience targeting, automated optimization, and creative tools for Push ads.