V-Flat World
@vflatworld.com
Shop our Foldable V-Flats, Duo Boards and more. We brought the first foldable V-Flat to market and changed the lighting game. We make the world's best product and food photography backdrops and we are just getting started.
V-Flat World's Company Logos
V-Flat World's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#C5824A
Tussock
197, 130, 74
27, 51, 53
0, 34, 62, 23
#7CBFF0
Jordy Blue
124, 191, 240
205, 79, 71
48, 20, 0, 6
#1C1C1C
Cod Gray
28, 28, 28
0, 0, 11
0, 0, 0, 89
About V-Flat World
V-Flat World, founded in 2018 by Tuvy Lemberg, is a New Jersey based brand that specializes in providing essential tools for photographers. With a passion for fashion photography, Tuvy embarked on a journey to enhance his skills in artificial lighting. It was during this exploration that he discovered the concept of V-Flats, large black and white boards that offer precise control over lighting and negative fill.
However, he couldn't find them available anywhere for purchase, leading him to create his own. Since then, V-Flat World has become a leader in the industry, selling close to 100,000 V-Flats. In 2018, they introduced the first foldable V-Flat to the US market and expanded internationally in 2019.
Despite facing challenges due to the pandemic in 2020, V-Flat World emerged stronger and introduced innovative products such as the Duo Boards, double-sided backdrops for food and product photographers. In 2022, they partnered with renowned commercial photographer Karl Taylor to develop the Light Cone, offering 360-degree diffusion for reflective objects. With a commitment to providing tools that meet the growing demand for digital content creation, V-Flat World continues to innovate and inspire photographers worldwide.
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Company type
Privately Held
Year founded
2018
Company size
11-50 employees
