Via Allier
@via-allier.com
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Via Allier's Company Logos
Via Allier's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#95C11F
Citron
149, 193, 31
76, 72, 44
23, 0, 84, 24
#0F6682
Surfie Green
15, 102, 130
195, 79, 28
88, 22, 0, 49
#FBFCF8
Ecru White
251, 252, 248
75, 40, 98
0, 0, 2, 1
About Via Allier
Via Allier is the branded cycling route of Auvergne, offering a 455-kilometre journey along the Allier River from near its confluence with the Loire at Nevers to Langogne in Lozère, close to the river’s source. Linking with the Loire à Vélo, the route follows the river south through varied landscapes, from the Bourbonnais countryside and fertile plains to the dramatic gorges of the Allier and the Cévennes foothills.
The route is presented in 18 stages, with distance, estimated cycling time and guidance for different experience levels, including beginners and families. Travellers can explore practical information, discover places and attractions along the way, and use route-planning tools to select their starting and finishing points. Featured stops include historic towns, protected natural areas, villages, vineyards and cultural sites, as well as Vichy, known for its thermal heritage. Via Allier helps cyclists plan a restorative trip while showcasing the region’s landscapes, heritage and outdoor experiences. Its website also provides travel stories, frequently asked questions and information for tourism professionals.
Brand industry
Travel and Tourism
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