Via Jurmala Outlet Village | Pinki is the first European-level fashion brand outlet village in the Baltic region. Located between Riga and Jurmala, it offers a wide range of popular and beloved brand products, including clothing, footwear, accessories, and previous season bestsellers. With discounts ranging from 30% to 70% throughout the year, shoppers from Latvia and visitors alike will find a diverse selection of specially curated collections from world-renowned brands.

The village features vibrant Mediterranean-style streets, fresh sea air, cozy cafes and restaurants, and an overall shopping-as-leisure atmosphere that makes the experience truly unique in Latvia. Meeting the highest sanitary standards, each store is equipped with individual ventilation and air conditioning. Via Jurmala Outlet Village offers 100 brands covering various price segments, making it the perfect destination for a true European shopping experience, without the need for international travel.

It's conveniently located between the cultural and entertainment center of Riga and the resort town of Jurmala. The outdoor shopping center's unique concept ensures a hassle-free and harmonious shopping experience, free from overcrowded stores and never-ending queues. After a busy day of shopping, visitors can unwind at one of the many cafes or restaurants, visit Jurmala Golf Club & Hotel, participate in activities in Babite, enjoy relaxing in Jurmala, or immerse themselves in the dynamic city entertainment in Riga