Viața Fără Tutun is an educational campaign that supports people who smoke as they consider and begin quitting. It presents smoking cessation as a complex process shaped by nicotine dependence, habits, emotions, and everyday social situations—not simply a test of willpower. The campaign highlights potential gains from quitting, including more energy, improved relationships, and greater well-being, while encouraging people to seek reliable information and professional support.

Visitors can take a questionnaire to explore their readiness to quit and learn where they may be in the process. The site also offers expert-led videos and practical explanations about nicotine dependence, withdrawal, the challenges of quitting, treatment options, psychological techniques, and common myths. Contributors include pulmonologist Prof. Dr. Florin Mihălțan and psychotherapist Diana Stănculeanu, who discuss evidence-informed approaches in accessible terms. The campaign encourages people to consult a doctor or pharmacist for guidance and emphasizes that support can help turn the decision to quit into concrete steps.