Vicinity Media is a pioneering brand that specializes in location-based advertising solutions. Established in 2008 by entrepreneurs Daryl van Arkel, Neil Clarence, and Charles Talbot, Vicinity Media has consistently been at the forefront of innovation in the industry. Their journey began by offering clients visibility on digital maps in navigation, and they have since expanded their offerings exponentially.

One of Vicinity Media's game-changing technologies is the Distance Window, which allows for personalized messaging in real time, based on the user's proximity to the advertised offer. This revolutionary approach ensures that users receive relevant, location-based messaging, setting it apart from ordinary mobile display ads. Vicinity Media has an impressive network of key publishers, including IOL, TimesLIVE, and Mail & Guardian.

They have also developed innovative integration capabilities with non-location publishers, attracting large news publishing groups to their network. With a focus on data visualization and audience targeting, Vicinity Media harnesses industry-leading first-party location data to deliver effective and precise location-based campaigns. Their commitment to excellence has earned them several awards for their technology, coding, and innovation.

Continuing to push boundaries, Vicinity Media recently launched the Near Me micro search application, further enhancing their location and intent data capabilities. With a dedicated and experienced team of directors and core members, including Daryl van Arkel, Neil Clarence, Charles Talbot, and Dwane McCarthy, Vicinity Media remains at the forefront of the location-based advertising industry