Hex Code
Color name
RGB
HSL
CMYK
#073049
Tarawera
7, 48, 73
203, 83, 16
90, 34, 0, 71
#F9CD8A
Cherokee
249, 205, 138
36, 90, 76
0, 18, 45, 2
#020202
Black
2, 2, 2
0, 0, 1
0, 0, 0, 99
Vicinity Media is a pioneering company founded in 2008 by entrepreneurs Daryl van Arkel, Neil Clarence, and Charles Talbot, originally as Business Positioning Systems (BPS). They specialize in location-based advertising and data solutions that empower businesses to connect with their audiences in real time. Vicinity Media made significant strides by securing rights to commercialize the Telmap navigation app and launching the market's first location ad network.
Over the years, Vicinity has developed cutting-edge technologies, including the Distance Window technology, which personalizes advertising based on users’ proximity to offers. Their innovations include the Near Me micro search application and comprehensive tools for data visualization and audience targeting. The brand has partnered with major publishers, such as IOL and TimesLIVE, and has expanded its operations to East Africa.
Recognized for its excellence, Vicinity Media has received numerous awards, showcasing its commitment to technology and innovation in the advertising space, making it a leader in location-based marketing strategies.
Brand industry
Computers Electronics and Technology
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First-party location data
Mobile location advertising
Digital out-of-home advertising
Location-based audience targeting
Store visit measurement
