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Hex Code
Color name
RGB
HSL
CMYK
#136CFF
Blue Ribbon
19, 108, 255
217, 100, 54
93, 58, 0, 0
Lazada Group, established in 2012, stands as Southeast Asia's premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With the goal of serving 300 million customers by 2030, Lazada combines cutting-edge technology, extensive logistics, and a robust payment infrastructure to redefine the retail landscape. As the regional flagship of Alibaba Group since 2016, the platform leverages state-of-the-art technology, including the innovative Project Voyager, to enhance shopping experiences.
Lazada's offerings include LazMall, the largest virtual mall in Southeast Asia, housing over 32,000 trusted local and international brands, each accompanied by guaranteed authenticity and swift delivery. Through Lazada Marketplace, retailers access millions of potential customers while benefiting from comprehensive services such as secure payments and customer support. Additionally, Lazada's cross-border segment enables both local businesses to reach international markets and consumers access a diverse range of products, all backed by Alibaba's logistics expertise to ensure prompt delivery.
Brand industry
E-commerce and Shopping
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