With a focus on various sectors such as railways, building management, healthcare, air and maritime transportation, social services, and tourism, they are committed to meeting the needs of their customers. Additionally, they cater to different regions, including Burgenland, Carinthia, Lower Austria, Upper Austria, Salzburg, Styria, Tyrol, Vorarlberg, and Vienna, ensuring accessibility to a wide customer base. The brand aims to empower its members by promoting fair wages and lower prices, as well as providing a magazine that covers relevant topics such as job and Corona.

Furthermore, vida offers discounted shopping vouchers to its members and organizes informative events and seminars on various subjects like crisis management, addiction prevention at the workplace, and dealing with crises, death, and grief. With a strong focus on collaboration and supporting its members, vida strives to make a positive impact in the lives of workers in multiple industries