VideoPoint is an AI-powered video creation and commerce platform designed for fashion brands and online retailers. It helps businesses produce product videos and photos for product pages, social media, and advertising, using their Shopify products, templates, and digital avatars. Brands can generate content individually or create videos for an entire catalog in bulk, with templates for different channels, formats, and marketing goals.

The platform also supports publishing and sales. Users can post videos to Instagram, TikTok, and YouTube, and send AI-generated creative to Meta Ads Manager. On ecommerce storefronts, shoppable video features—including Stories, Highlights, carousels, and video landing pages—let customers browse products and add items to their cart within the video experience. VideoPoint also provides performance insights to help brands assess what content is working.

The company presents its service as a way to reduce video production time and costs while creating content at scale. Customer accounts describe using it for fashion collections and product catalogs, with support for custom templates and Shopify integration.