VideoRoll

VideoRoll is an online video advertising network and publisher partnership program operated by Lucky Lark s.r.o. It helps website owners earn revenue by displaying video ads, with tools designed to monetize both desktop and mobile traffic. Publishers can add a single advertising code to their sites and manage connected properties through an account dashboard, where they can review statistics and arrange withdrawals.

The platform offers Autoplay 3.0 (VPAUT), a video ad format that uses OpenRTB to find advertising opportunities and displays its native player when an ad is available. It also provides an InPage format. VideoRoll says it pays publishers for each ad impression rather than for loading a player, and offers personalized ad-flow configuration, traffic analysis, and a manager who monitors ad-block performance and can adjust advertiser selection. The company promotes CPM-based earnings, mobile traffic buying, weekly payment options, and withdrawals from 100 rubles, with individual arrangements available. Its site reports more than 2,100 publishers and 7,450 connected websites.