Users can shorten individual URLs or create links in bulk, add custom aliases, and optionally customize link previews with a title, description, and image. The service supports rules that direct visitors according to factors such as device, country, referrer, or URL parameters. Users can also block bots, proxies, or selected traffic, or send visitors who do not meet their rules to a fallback page.

For video links, vidy.my provides tools to create and organize short video URLs and pair them with direct links. The platform records click details, including IP address, country, device, referrer, and the rule applied, so users can review traffic and campaign performance. A dashboard, available after signing in with Google, includes analytics, bulk creation, landing pages, advanced targeting, and custom-domain management. Users can connect their own domains, verify ownership through DNS, and receive automatic SSL.