Vidium

Vidium is a video intelligence platform that helps brands and agencies improve online video (OLV) and connected TV (CTV) advertising. Its technology evaluates video environments using proprietary data, live performance signals, attention measures, and carbon information, helping campaigns reach viewers in premium placements rather than low-quality or cluttered settings. Vidium assesses factors such as player size and behaviour, playback type, sound, placement, viewability, completion rates, and publisher quality.

The platform is designed to work with advertisers’ existing demand-side platforms and supply-side partners, with deals integrating into DSP seats without requiring a new platform or manual uploads. Clients can access daily reporting and granular insights, while Vidium’s team supports campaign setup and optimisation. Its services include premium inventory selection, contextual targeting, attention measurement for OLV, and carbon-efficient campaign optimisation across OLV and CTV.

Vidium reports campaign results including video completion rates above 80%, lower cost per completed view, attention uplift, and reduced emissions. Case studies feature campaigns for brands including Burger King, Samsung, Mars, and WPP.