Vignobles & Découvertes is a prestigious label created by the State and Atout France, dedicated to highlighting quality wine tourism destinations across France. With 74 certified regions and over 8,700 professionals involved, this label ensures visitors enjoy authentic experiences centered around vineyards and winemaking. The initiative invites travelers to explore the rich tapestry of French terroirs, featuring not just wine tastings, but also cultural events, heritage sites, and gastronomic delights.

Through engaging courses, festivals, and immersive activities, visitors can connect with passionate vintners, local chefs, and unique accommodations. The label emphasizes an accessible and vibrant approach to oenotourism, offering seasonal experiences that range from creative workshops to scenic nature excursions. Notably, the annual Vignobles en Scène event showcases the diversity of French wine culture. Experience the enchanting regions from Alsace to Provence, and indulge in the tranquil landscapes, rich traditions, and culinary masterpieces that define France’s renowned wine heritage.