Vijana Reloaded is a dynamic social enterprise based in Nairobi, dedicated to supporting the growth of micro, small, and medium enterprises (MSMEs). With a focus on the informal sector, which employs a significant 83% of the Kenyan working population, Vijana Reloaded recognizes the vital role it plays in driving economic growth. In response to the challenges posed by the COVID-19 pandemic, Vijana Reloaded aims to assist both the established SMEs negatively impacted by the crisis and the new emerging ventures that have arisen during these unprecedented times.

Their vision is to empower youth and drive long-term socio-economic change, while their mission centers around providing innovative, cutting-edge solutions. Through comprehensive training programs, Vijana Reloaded empowers SMEs to develop socially responsible, sustainable, profitable, and scalable business models that positively impact community livelihoods. The brand's areas of investment include youth and women empowerment, support for SMEs and MSMEs, fostering youth-led innovations, and nurturing leadership capabilities.

With a dedicated team led by Ronald Mukanga, the Co-Founder and Executive Director, Vijana Reloaded is committed to creating a supportive environment for aspiring entrepreneurs and making a significant contribution to economic development in Kenya