MIDASX Official

MIDASX is a WealthTech platform from Vijya Fintech designed for financial intermediaries, including mutual fund distributors, wealth firms, RIAs, stockbrokers, enterprises, banks and regional institutions. Its B2B2C approach helps professionals build and operate a digital wealth business under their own brand, bringing product access, practice management and client engagement together in one platform.

MIDASX Marketplace provides a paperless way to offer mutual funds, Indian and international equities, corporate fixed deposits, loans, unlisted investments, bonds, market-linked debentures and other products. MIDASX SaaS supplies a white-labelled operating system with a branded client app, website setup, digital onboarding, portfolio management, CRM, business dashboards and marketing tools. The MIDASX AI suite includes Agent M for portfolio insights and research support, Portfolio Genius-AI for portfolio analysis and rebalancing assistance, and Digi Avatar for personalised client communications.

By connecting these services, MIDASX aims to help intermediaries onboard and serve clients, manage portfolios, broaden product offerings and grow their businesses. The company offers product demonstrations and an overview for prospective users.