Unclaimed brand
Explore the world's most scenic rivers with Viking’s river cruises. Discover award-winning itineraries, elegant small ships and immersive experiences. Book your unforgettable river cruise today!
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Hex Code
Color name
RGB
HSL
CMYK
#CE1141
Crimson
206, 17, 65
345, 85, 44
0, 92, 68, 19
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
Viking is a renowned global corporation that offers exceptional travel experiences. Founded in 1997 by a Scandinavian and Dutch consortium led by Torstein Hagen, the company has its main operational headquarters in Basel, Switzerland. With a strong commitment to destination-focused and culturally immersive travel, Viking has become a leader in the industry.
Viking's range of products and services includes river, ocean, and expedition voyages on all seven continents. Their fleet, which has grown to over 90 vessels, provides travelers with a unique and enriching journey. Each voyage includes a shore excursion in every port and an onboard and onshore enrichment program that offers deep immersion in the destination.
The company's river cruises feature the award-winning Viking Longships, with itineraries spanning Europe's storied rivers and beyond. Their ocean ships, designed with modern Scandinavian touches, offer travelers the opportunity to explore destinations worldwide. Additionally, Viking's expedition ships provide unforgettable experiences in Antarctica and North America's Great Lakes.
Viking's commitment to excellence is reflected in their extensive list of awards, including top ratings in the river, ocean, and expedition categories by Travel + Leisure and Condé Nast Traveler. With a focus on responsible travel and sustainable practices, Viking continues to set new standards in the industry
Brand industry
Travel and Tourism
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European river cruises
Nile river cruises
Mekong river cruises
Small-ship ocean cruises
Polar expedition cruises
How do I download the Viking’s river cruises logo?
The Viking’s river cruises logo comes in one version: a logo. Download as SVG or transparent PNG.
What does Viking’s river cruises' branding look like?
The Viking wordmark pairs a distinctive red Viking-ship sail emblem with widely spaced uppercase lettering, usually rendered in dark navy or black. Its visual identity favors restrained, elegant typography, a navy-and-white foundation with red accents, cinematic destination photography, and spacious layouts that give imagery and place-name headlines prominence.
What are Viking’s river cruises' brand colors?
The Viking’s river cruises color palette uses the hex codes #CE1141, #FFFFFF and #000000.
The Viking’s river cruises name, logos and brand assets are trademarks of Viking’s river cruises and its affiliates. Brandfetch isn't affiliated with or endorsed by Viking’s river cruises. Their use is subject to Viking’s river cruises's brand guidelines.
