Vila Serena Franchising

Vila Serena is a Brazilian network of centers specializing in treatment for chemical dependency and other drug-related issues. Founded in Rio de Janeiro in 1982, the organization developed its approach from the Minnesota Model and adapted it to the Brazilian context, drawing on the Twelve Steps of Alcoholics Anonymous and Narcotics Anonymous. Its program emphasizes abstinence, personalized and respectful care, and support for patients and their families throughout recovery.

Vila Serena offers residential treatment programs lasting 60 to 90 days, as well as outpatient care. The organization also describes a structured treatment environment, dedicated staff, and one year of post-treatment support to help people continue their recovery. Its network includes units in Bahia, Fortaleza, and São Paulo, alongside a training service and franchise opportunities. Vila Serena is led by a team with experience in addiction treatment and says its centers have helped more than 10,000 people. Through Editora Vila Serena, the brand also publishes literature, including “Twenty-Four Hours a Day,” a daily meditation guide focused on sobriety.