ViniPortugal is the Interprofessional Wine Organization of Portugal, established in 1996 as a non-profit association recognized by the Ministry of Agriculture. It serves as the managing body for the brand Wines of Portugal, promoting Portuguese wines across four continents and 21 strategic markets. ViniPortugal unites various stakeholders, including wine producers, cooperatives, distillers, and trade associations, ensuring a cohesive representation of the Portuguese wine sector.

With an annual investment exceeding 8 million euros, ViniPortugal conducts over 100 promotional activities each year, engaging more than 400 national economic agents. The organization is guided by strategic frameworks, including a three-year Institutional Strategic Plan and a Marketing and Promotion Plan for Wines of Portugal, both aimed at enhancing the global presence of Portuguese wines. Led by an elected board for the 2023-2025 term, ViniPortugal is committed to sustainability, education, and social responsibility, ensuring the growth and recognition of Portuguese wines on the international stage