Vippa is a social mobile marketing platform that aims to help small businesses in New Zealand grow organically. Founded by Danny Yang, Vippa provides value-added services to modern mobile marketing, unlike traditional daily deals sites that often end up hurting small business owners. With Vippa, merchants can easily promote their business, digitize their loyalty stamp programs, and offer flash deals to customers through the app.

The platform utilizes a map targeting system to connect customers with relevant deals and promotions within a certain distance from their location. For businesses, Vippa offers a cost-effective way to market their products and collect valuable customer data. They can also receive customer reviews and feedback, helping them improve their offerings and increase exposure through social media.

Customers benefit from Vippa by receiving frequent, instant special deals from their favorite merchants nearby. They no longer need to carry physical stamp cards, as all loyalty records are stored in the app. Additionally, they can conveniently check nearby businesses for promotional details using the in-app map direction function.

Vippa's mission is to simplify big data for small businesses, providing them with useful marketing information to form strategic campaigns. The platform is set to officially launch in 2018 and be fully operational in 2019, with the goal of becoming the preferred choice for both merchants and consumers in New Zealand