Viralway is a creative platform that helps mobile app teams produce user-generated-content-style advertising without arranging a studio shoot or hiring creators. Users provide a link or brief describing their app, audience and offer; Viralway then generates vertical 9:16 video concepts with hooks, scripts, on-camera-style clips and captions. Its AI writes the copy and selects shots, while videos are assembled using licensed, cleared footage. The platform does not use customers’ likenesses or create videos of real people.

Teams can explore different hooks, voices and calls to action, edit creatives scene by scene, review them for issues that could undermine trust, and export suitable versions for organic posts or paid campaigns. Supported destinations include TikTok, Instagram Reels and Stories, YouTube Shorts, Facebook, Threads, X, Pinterest, Meta Advantage+ and Google Ads Demand Gen.

Viralway offers a free plan, as well as paid Starter and Pro subscriptions with larger creative allowances, more products and connected accounts, and access to templates and clips.