Virtuous Vittles

Virtuous Vittles is a plant-based pet food brand created by lifelong friends Briana and Lisbeth, who wanted to offer an alternative to conventional pet food with animal welfare and environmental impact in mind. The company makes 100% vegan food for dogs and cats, with its featured product, Bountiful Land™, designed as a complete, balanced meal for adult dogs.

Bountiful Land features tender plant-based morsels in savory gravy, made with human-grade, whole-food ingredients. Its recipe is formulated by a board-certified veterinary nutritionist and third-party tested to meet or exceed AAFCO recommendations. The food is prepared in an FDA-registered human food facility and made in the USA, using domestically sourced ingredients when possible and selected global ingredients when needed. Virtuous Vittles describes its recipes as allergy-friendly and offers a Bark Sampler so dogs can try the food before customers order a carton or subscription. The brand also provides vegan cat food, educational resources on plant-based pet nutrition, and store-finding information.