Visit Arctic Europe II is a brand that specializes in developing Finnish Lapland, Swedish Lapland, and Northern Norway as sustainable and high-quality travel destinations throughout the year. With the aim of increasing profitability for the tourism industry and creating new opportunities for employment and entrepreneurship in Arctic Europe, Visit Arctic Europe II focuses on expanding existing seasons and introducing a new season - Autumn in the Arctic. Their goal is to achieve a 10% increase in guest nights from selected market areas and seasons.

The project is a collaboration between the Finnish Lapland Tourist Board, Northern Norway Tourist Board, and Swedish Lapland Visitors Board, with the participation of 122 tourism companies from the region. Visit Arctic Europe II is committed to delivering a memorable and enriching travel experience, showcasing the unique culture, activities, transportation, accommodation, and restaurants available in the region. Follow them to stay updated on their exciting initiatives