Visit Ehime - Ehime Prefectural Tourism & Local Products Association is your ultimate guide to exploring the gorgeous prefecture of Ehime in Japan. Located in the southwest of Japan's main island of Honshu, Ehime offers a wealth of natural beauty, historical landmarks, and cultural experiences. Let Mikyan, the local mascot, show you around Ehime.

Start your journey in Chuyo, the central area of Ehime. Here, you can immerse yourself in history at the famous Dogo Onsen, Japan's oldest hot spring with a history dating back 3,000 years. Take a leisurely stroll in a traditional Yukata robe, ride a rickshaw, and capture the charm of classical Japan.

In Toyo, the eastern area of Ehime, don't miss the breathtaking Shimanami Kaido. This 70 km route comprises 9 bridges connecting 6 islands, offering a spectacular cycling experience with stunning sea views along the way. Head to Nanyo, the southwest area, to explore the retro townscape of Uchiko.

Step back in time as you wander through well-preserved streets and marvel at intricately decorated buildings, transporting you to the 19th century. When in Ehime, be sure to savor the local specialty, Tai (sea bream). The waters surrounding Ehime provide the freshest Tai in Japan, making it a must-try flavor.

Indulge in various regional Taimeshi dishes, from rice cooked with a whole sea bream in Toyo and Chuyo to white rice topped with fresh sea bream sashimi in Nanyo. Ehime awaits you with its natural wonders, cultural treasures, and delectable cuisine. Plan your visit with Visit Ehime - Ehime Prefectural Tourism & Local Products Association and create unforgettable memories in this charming prefecture