Visit Hull is the official tourism board for Kingston Upon Hull, dedicated to enhancing the city's appeal to both visitors and residents. Funded by the Hull City Council, Visit Hull aims to boost tourism and promote economic growth through initiatives that connect the leisure and business tourism sectors. They operate under the Local Visitor Economy Partnership (LVEP), collaborating with organizations to market the benefits of Hull and East Yorkshire.

The organization supports a variety of businesses, from established enterprises to new start-ups, offering valuable resources such as enhanced online listings, customer service training, and promotional opportunities through Tourist Information Centres. Additionally, Visit Hull provides access to a digital asset library, marketing support, and opportunities to participate in the annual REYTA awards.

By fostering partnerships and promoting local attractions, events, and businesses, Visit Hull seeks to create a vibrant visitor economy in the region, making it an ideal destination for tourism, culture, and community engagement.