Visit San Luis Obispo is a brand that promotes sustainable tourism and aims to create a more environmentally friendly and livable community for both locals and visitors. With a commitment to climate action, they prioritize the preservation of parks, green spaces, hiking trails, and farmers' markets. Their goal is to plant 10,000 new trees and achieve carbon neutrality by 2035.

Visit San Luis Obispo has earned A List status from the Carbon Disclosure Project, and they actively implement programs to support their sustainability initiatives. When you stay at a San Luis Obispo hotel, a portion of your room charge goes towards planting trees through their Keys for Trees program. They also encourage eco-friendly travel by providing electric vehicle charging stations, promoting public transportation, walking, and biking.

The brand supports SIP-certified wineries that prioritize sustainable practices. Through engaging activities such as hiking, attending farmers' markets, and biking, visitors can contribute to maintaining SLO as a sustainable destination. By supporting Visit San Luis Obispo, travelers are helping to combat climate change and create a more sustainable future