visualfunmr.com

Visual Fun Co., Ltd. (Interactive Cells) is an interactive technology brand founded by Wu-Hsiung Yen and his team. The company develops augmented reality (AR) and mixed reality (MR) applications designed to bring digital experiences into everyday life. Its work focuses on improving spatial positioning, image quality, and computing performance to make MR experiences more accurate, visually engaging, and smooth, while overcoming limitations of existing hardware.

Visual Fun applies its technologies across entertainment, education, training, and lifestyle experiences. Areas of application include interactive puzzle games, amusement parks, animated characters, live performances, museum tours, science experiments, simulation training, sports technology, digital learning, and smart cities. The company aims to create new forms of interaction that combine physical and virtual environments, making content more immersive and accessible.

Visual Fun also works with industry partners to develop new experiences, including food-tourism guides. In 2024, it announced a strategic partnership with CHIMEI Foods and shared plans for emerging MR market applications.