Meta, the parent company of Facebook and Instagram, will now offer a new subscription option in the EU, EEA, and Switzerland, allowing users to opt out of seeing ads on these platforms. This subscription will give users the choice to continue using Facebook and Instagram for free with personalized ads or to pay a monthly fee and enjoy an ad-free experience. The company emphasizes its commitment to privacy and security, in compliance with the EU's General Data Protection Regulation (GDPR).

The subscription will be priced at €9.99/month on the web or €12.99/month on iOS and Android, covering all linked Facebook and Instagram accounts. Additionally, Meta will adjust fees for additional accounts starting from March 1, 2024. This move is in response to evolving European regulations, demonstrating the company's commitment to offering a choice to users while respecting the regulatory landscape.

With this new option, Meta continues to support an ad-supported internet while providing users with more control over their ad experience, in line with their mission to empower people and businesses. This is an innovative step that reflects the company's dedication to embracing change and putting user preferences at the forefront.