Vitabay

Vitabay is a health and food-supplement brand founded in 1999, built on the principle that health should be accessible to everyone. Its products are developed with medical expertise, including that of founder Dr. med. Harald Pfeffer, and the company highlights laboratory testing in Germany. Vitabay offers supplements and related products for a wide range of wellness needs, from immune support, energy, sleep and digestion to heart health, joints, skin, and healthy ageing.

The catalogue includes vitamins such as C, D, and B12; minerals including magnesium, zinc, iron, and selenium; amino acids; omega-3; plant-based ingredients such as turmeric, ginkgo, and milk thistle; and additional nutrients including Coenzyme Q10 and melatonin. Products are available in forms such as capsules, tablets, powders, liquids, drops, sprays, creams, and gels. The brand also features collections for women’s health, longevity, and athletic performance, alongside bestsellers, bundles, and discounted products. Vitabay sells directly through its online store and presents product discovery around customers’ health goals.