Unclaimed brand
Vitalus | Natural Health Distribution Empowering retailers with premium natural health products. Over 60 years of combined experience, 5,000+ SKUs, and 4,000+ retail partners across Australia’s Eastern Seaboard. Excellence. Innovation. Trust.
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Hex Code
Color name
RGB
HSL
CMYK
#173C31
Gable Green
23, 60, 49
162, 45, 16
62, 0, 18, 76
#1F0D18
Tamarind
31, 13, 24
323, 41, 9
0, 58, 23, 88
#EDEAD8
White Rock
237, 234, 216
51, 37, 89
0, 1, 9, 7
Vitalus is dedicated to empowering consumers on their journey to better health by providing a wide range of premium natural health products. Established in 2025, the brand is a merger of two renowned entities: Complete Health Products, founded by Kathryn Powell in 1995, and Global By Nature, which was introduced by Peter Beetz in 2013. This unification brings together decades of industry expertise, ensuring quality and innovation in every offering.
Vitalus focuses on delivering products that foster health and wellness while prioritizing the establishment of authentic partnerships with retailers, practitioners, and consumers. The team is led by CEO Ryan McLintock, alongside industry veterans and wellness professionals, including naturopaths and nutritionists, who collaborate to ensure the best experience and products for customers.
With a commitment to excellence, Vitalus not only offers natural health supplements but also engages with the community through initiatives like Plastic Free July, reaffirming their dedication to sustainability and holistic health.
Brand industry
Health
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How do I download the Vitalus Australia logo?
The Vitalus Australia logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What are Vitalus Australia's brand colors?
The Vitalus Australia color palette uses the hex codes #173C31, #1F0D18 and #EDEAD8.
The Vitalus Australia name, logos and brand assets are trademarks of Vitalus Australia and its affiliates. Brandfetch isn't affiliated with or endorsed by Vitalus Australia. Their use is subject to Vitalus Australia's brand guidelines.
