Ihor Makarov is a technical SEO specialist and provider of SEO tools and services, established in 2017. The brand focuses on helping practitioners understand the measurements behind search performance, rather than simply presenting dashboards. Its platform is positioned around crawl diagnostics and schema validation, with technical audits designed to identify issues that can affect indexing and to reduce misleading alerts. The site also describes access to live search-result data, daily synchronization, and competitor visibility tracking, helping users assess changes in search behavior and understand how technical updates relate to traffic.

Beyond its tools, Ihor Makarov offers services, business training, and educational support for SEO practitioners. Resources include detailed documentation, a practitioner forum, and monthly product changelogs. Support is provided through a ticket system, with responses typically arriving within four hours on business days. The brand emphasizes practical methodology, transparent updates, and using data to inform decisions rather than checking metrics out of habit.