Proliv is a fishing tackle brand and manufacturer whose production combines modern technology with hand polishing and painting. The company specializes in fishing lures, including spoons, metal jigs for sea fishing, and mormyshkas. Its catalog also includes rods, reels, floats, feeders, keepnets, fishing line and braided cord, rigging accessories, bait, and attractants.

Lures are available in a range of colors and can be made in different weights. The brand highlights distinctive hand-finished designs, quality materials, and products tested by experienced anglers in real fishing conditions. Its team includes anglers who regularly take part in fishing competitions and tournaments.

Proliv sells to individual customers through its online catalog and offers cooperation to fishing shops and wholesale companies in Belarus, Russia, Ukraine, and other countries. Business customers can order wholesale quantities and may receive volume discounts; the company also promotes favorable pricing, service, and individual support through a personal manager. Proliv presents its products as practical tackle for anglers pursuing predatory fish in varied fishing conditions