VIU is a eyewear brand based in the United States. Founded in 2013, VIU aims to revolutionize the industry by offering premium quality, handmade eyewear at affordable prices. The company is headquartered in New York City.

VIU's main products consist of prescription glasses, sunglasses, and contact lenses. They are known for their modern design, high-quality craftsmanship, and use of sustainable materials. VIU's glasses are made from cellulose acetate, a biodegradable material derived from renewable resources such as wood pulp.

Their sunglasses feature UV protection and come in a variety of styles to suit different preferences and face shapes. Additionally, VIU offers a range of contact lenses that are comfortable and suitable for daily wear. The company operates on a global scale, with both physical stores and an online presence.

They have flagship stores in major cities worldwide, including Zurich, Berlin, Vienna, and Amsterdam. VIU also partners with local opticians to provide personalized fittings and services to customers. In terms of partnerships, VIU has collaborated with notable brands such as Swiss watch manufacturer Swatch and German fashion label Aigner to create limited edition eyewear collections.

VIU's commitment to sustainability and high-quality products has quickly gained them recognition and a strong market position. The company focuses on direct-to-consumer sales, cutting out traditional intermediaries, which allows them to offer their customers fair prices without compromising on quality. VIU has seen significant growth in recent years and has positioned itself as a major player in the eyewear industry.

In terms of major events or changes, VIU continues to expand its global presence, opening new stores and increasing its product offerings. They have also implemented a virtual try-on system in their online store, allowing customers to see how glasses will look on them before making a purchase. As of the latest information available, VIU remains a successful and thriving brand known for its innovative approach and commitment to sustainability in the eyewear industry