Viva Finanzas is a financial education, advisory, and training brand focused on helping people strengthen their personal and business finances. Led by Martin Villanueva, an administrator with finance specialization and more than 10 years of experience across financial, commercial, and corporate sectors, the brand offers educational programs, personalized consultations, and financial conferences and workshops.

Its services include investment guidance and access to portfolios focused on construction and real estate, as well as one-hour personalized advisory sessions covering debt, personal investments, mortgages, vehicle loans, and credit cards. These consultations include a practical work plan, suggested strategies, support materials, and one month of follow-up by WhatsApp.

Viva Finanzas also offers the “Recupera Tus Finanzas” program, with courses on negotiating debt, returning to the financial system, using credit cards, banking rewards, Peruvian tax topics, business creation, and investments. The courses are available individually or as a discounted complete program. The brand’s website also recommends books on investing, financial education, and money management, and provides account access for its courses.