VIVA GOODS

Viva Goods Company Limited, a leading international consumer brand operating company, is dedicated to providing top-quality apparel and footwear brands to customers worldwide. With a diverse portfolio of renowned brands like Clarks, Bossini, bossini. X, LNG, and Amedeo Testoni, the company offers a wide range of options to cater to different tastes and styles.

Founded in 2010, Viva Goods has expanded its business across Europe, the United States, Greater China, Japan, Korea, and Southeast Asia. As an investor in the sports industry, the company has made strategic acquisitions, including an equity interest in Li Ning Company and Double Happiness Group. They also operate the Yangzhou Li Ning Sports Park, a testament to their commitment to sports and recreation.

Furthermore, Viva Goods successfully acquired Snake Esports and rebranded it as LNG Esports in 2019, contributing to the growing esports industry. The company is dedicated to sustainable practices and has published Environmental, Social, and Governance reports to highlight their commitment to the environment and society. With a strong corporate profile and a focus on quality and innovation, Viva Goods continues to make its mark as a trusted and forward-thinking brand in the global market